WE BRING THE TRUE ENCHANTMENT OF CASHMERE TO LIFE

SUSTAINABLE FASHION

We firmly believe in the value of slow fashion with careful attention to detail and the use of high-quality materials.

ETHICAL SOURCING

We prioritize ethical sourcing, ensuring that every step of our supply chain upholds the highest standards of transparency.

EMPOWERING MADE IN ITALY

At the heart of our brand's social responsibility lies a deep commitment to empowering Made in Italy.

SEEMINGLY ELEGANT DESIGN

About our online store

Originating from distant times, a captivating narrative unfolds behind the creation of Soft Firenze lifestyle brand.

Drawing upon three decades of expertise in processing exquisite cashmere knitwear and an unrelenting pursuit of perfection, we present to you our exclusive collection.

What sets us apart is our commitment to personalization and individuality. Through the skillful artistry of our expert embroiderers and artist painters, lent to fashion

THE HOME OF ITALIAN CRAFTMANSHIP

From best italian quality cashmere yarns to intricate embroidery

Customize your Cashmere

A complete personalization with hand-embroidered or hand-painted monograms or brief phrases

Cashmere care

We provide support and expert tips to keep the quality of your cashmere 

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Handmade with passion

Meticulously crafted garments by skilled artisans, known for their collaborations with top fashion brands. The elegant style of Soft merges seamlessly with the artisans' passion and expertise, resulting in bespoke, one-of-a-kind pieces

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Hand-dyed stories

The finest cashmere to create ethereal, hand-dyed stoles with a spray technique. We take pride in crafting incredibly soft stoles in pure cashmere, embellishing them with hand-embroidered or hand-painted by skilled artisans

Meet our founder: Costanza Castellani

A visionary entrepreneur with an unwavering passion for exquisite textiles and an in-depth understanding of the captivating allure of cashmere. Renowned throughout Florence and beyond, she stands as a revered figure in the realm of luxury fashion, esteemed for her unparalleled knowledge and expertise

Cashmere for me is like a soft embrace that wil always keep you warm